The Client
Hippo Coffee Company is an upcoming coffee brand currently being developed for the Atlanta area. As the business explores whether to launch as a brick-and-mortar coffee shop or a mobile pop-up experience working alongside local catering companies, the focus is on creating a memorable brand with the flexibility to grow in either direction.
The Challenge
As a new coffee company still defining its business model, Hippo Coffee Company needed a distinctive brand identity that could work across multiple possibilities—from a future brick-and-mortar café to a mobile pop-up coffee experience. The challenge was to create a memorable, versatile logo that would give the company a strong visual foundation while providing the flexibility to grow and evolve as the business takes shape.
(This project was done as work for Test Pilot Creative.)
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