The Client
Chicken Salad Chick began in Auburn, Alabama, in 2008 with a simple idea: serve delicious, made-from-scratch chicken salad with genuine Southern hospitality. As the company prepared to begin franchising, I had the opportunity to create the original brand identity and visual foundation that would help bring the concept to life. Today, Chicken Salad Chick has grown into a nationally recognized fast-casual restaurant brand with more than 340 locations across 25 states, while continuing to serve fresh, scratch-made favorites from the heart.
The Challenge
As Chicken Salad Chick prepared to franchise, the challenge was to create a distinctive brand identity that could serve as the foundation for the company’s growth. The logo needed to capture the brand’s warm, welcoming Southern personality while being memorable, versatile, and adaptable across a wide range of customer touchpoints. The resulting identity established a cohesive visual foundation that was carried throughout the brand—from menus and packaging to advertising, uniforms, signage, and beyond.
Need Help With A Graphic Design Project?
Fill out the form below with your project information, questions or if you’d like to request an estimate.