The Client
Chicken Salad Chick began in Auburn, Alabama, in 2008 with a simple idea: serve delicious, made-from-scratch chicken salad with genuine Southern hospitality. As the company prepared to begin franchising, I had the opportunity to create the original brand identity and visual foundation that would help bring the concept to life. Today, Chicken Salad Chick has grown into a nationally recognized fast-casual restaurant brand with more than 340 locations across 25 states, while continuing to serve fresh, scratch-made favorites from the heart.
The Challenge
As Chicken Salad Chick prepared to franchise, the challenge was to create a complete and cohesive brand identity that could grow with the company. From the logo and business materials to menus, advertising, uniforms, and packaging, every touchpoint needed to reflect the brand’s warm Southern personality while creating a consistent and recognizable customer experience. The take-away cup design was one of many branded elements developed to help bring the new Chicken Salad Chick brand to life.
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