The Client
Botanic is a unique lifestyle destination created around a love of nature, community, food, and memorable experiences. Founded by Stacy Brown, the creator of Chicken Salad Chick, and her husband King, Botanic brings together dining, shopping, horticulture, and gathering spaces into one distinctive, nature-inspired destination. After working together on the original Chicken Salad Chick brand, Stacy returned to me to create the logo for this exciting new venture.
The Challenge
As a brand-new business, Botanic needed a distinctive logo that could help establish the foundation for a unique and multifaceted brand. The challenge was to create an identity that reflected the company’s connection to nature while remaining sophisticated, memorable, and versatile enough to grow across its many future offerings. The final logo provided a strong visual starting point for a brand built around bringing people together, reconnecting with nature, and creating memorable experiences.
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